Welcome to
New Retail CPG

We are Vietnamese importer and distributor of consumer goods and food products, strategically utilizing technology and data solutions.

As a valued member of the Seedcom group, we benefit from strong ecosystem support, and a widespread distribution network of 20,000 outlets nationwide, covering diverse sectors such as traditional and modern trade, online, and horeca.

We are One SEEDCOM

We are One Seedcom. We leverage our ecosystem with technology know-how, consumer database & omnichannel touchpoints to grow and support each other, with the aim to ensure long-term sustainability and persistence of all member companies.

OUR DISTRIBUTED PRODUCT

OUR OWN OMNI CHANNEL

FRESH COOL CENTRAL is a wholesale supermarket specializing in imported fruits, fresh food and essential consumer goods, offering quality products, competitive prices and a reliable supply.

 

0 Stores
2026

Kingfoodmart acts as our in-home distribution network, and facilitates swift access of goods to consumers. Expanding the number of stores in Q4/2023 & 2024, products will be able to grow and reach consumers more effectively.

0 Stores
2023
0 Stores
2024
0 Stores
2026

OneLife is an online shopping and loyalty app that makes it easy to shop for fresh food, earn loyalty points and enjoy daily offers.

0 Users

OUR CHANNELS